Non Fiction

The Mind of The Customer

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Summary:
"The Mind of the Customer offers an in-depth analysis of today's customers' wants, needs, and problems, and reveals groundbreaking insights into the new expectations of today's top sales executives. Drawing from their interviews with 96 high-level executives at corporations such as Lexus, Nokia, and UPS, The Real Learning Company's Richard Hodge and Lou Schachter uncover what the new generation of salespeople needs to know to succeed - what clinches the deal, what loses it. The Mind of the Customer presents a four-pillared approach that defines a worldclass sales force strategy."

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Availability

201800585

658.81 MIN h

English - Non Fiction (MISGS Library Secondary)

Available

Detail Information

Series Title

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Call Number

658.81 MIN h

Publisher

New York : The McGraw-Hill Companies., 2006

Collation

242p, Illust., 24cm,

Language

English

ISBN/ISSN

0071470271

Classification

658.81 MIN h

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Success in business
Selling

Specific Detail Info

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Statement of Responsibility

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Other version/related

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